Legal

Privacy Policy

Last updated: 21 September 2026

This privacy notice explains how Price Updates handles personal information in connection with this website and the product-alert services operated through participating websites.

Who we are

Price Updates is operated by Wellhouse Lane Price Updates. You can contact us at privacy@priceupdates.co.uk or at Suite RA01, 195-197 Wood Street, London, E17 3NU. ICO registration number: ZB043691.

Information we may process

Depending on how an alert service is configured, we may process information such as your email address, the website through which an alert was requested, the product or price condition associated with that alert, subscription status, delivery and bounce information, and records needed to honour unsubscribe or suppression requests.

Why we use this information

We use personal information to provide requested price-alert services, deliver and administer notifications, prevent unwanted repeat messages, maintain service security and reliability, and respond to enquiries.

Lawful basis

The lawful basis will depend on the particular processing activity and the way the originating website offers its alert service. Where consent is used, you may withdraw that consent. We may also process limited information where necessary for legitimate operational, security or suppression purposes.

Who we share information with

We may use service providers that help us host the service, deliver email, maintain infrastructure, process technical logs or provide security. We only provide information needed for those services and expect providers to handle it appropriately.

How long we keep information

We keep active alert information only for as long as it is needed to provide the requested service. Some limited records, including unsubscribe, suppression, security and delivery records, may need to be retained for longer so that we can respect your preferences and operate the service safely.

Your rights

UK data protection law may give you rights over your personal information, including rights to access, correct or erase information, restrict or object to certain processing, and withdraw consent where consent is relied upon. These rights depend on the circumstances.

Complaints

If you have a concern, please contact us first at privacy@priceupdates.co.uk. You may also have the right to complain to the UK Information Commissioner's Office.

Changes to this notice

We may update this notice when the Price Updates service, its suppliers or the law changes. The latest version will be published on this page.